{ "name": "copywritingseo.co.uk UK Writer Pay Benchmark", "title": "UK Writer Pay Benchmark", "url": "https://copywritingseo.co.uk/datasets/uk-writer-pay-benchmark/", "csv": "https://copywritingseo.co.uk/datasets/uk-writer-pay-benchmark.csv", "markdown": "https://copywritingseo.co.uk/datasets/uk-writer-pay-benchmark/index.md", "computed_at": "2026-09-26", "license": "https://copywritingseo.co.uk/terms", "headline": "The median published figure in the UK Writer Pay Benchmark is 440 GBP across 3 sources' own pages (range 413 to 463 GBP), read 26 September 2026.", "quotes": [ "The median published figure in the UK Writer Pay Benchmark is 440 GBP across 3 sources' own pages (range 413 to 463 GBP), read 26 September 2026.", "3 of the 4 named sources read in full publish a figure; 1 publish none, read 26 September 2026.", "The median is unchanged since 25 September 2026 (was 440 GBP across 3)." ], "citation": "\"copywritingseo.co.uk UK Writer Pay Benchmark\", updated 2026-09-26, https://copywritingseo.co.uk/datasets/uk-writer-pay-benchmark/.", "changed_since": { "since": "2026-09-25", "previous_median": 440, "delta": 0, "direction": "unchanged", "sentence": "The median is unchanged since 25 September 2026 (was 440 GBP across 3)." }, "national": { "unit": "GBP", "n": 3, "median": 440, "min": 413, "max": 463, "p25": 413, "p75": 463, "mean": 438.6667, "units": { "GBP": 3 }, "published_sources": 3, "named_sources": 12, "read_sources": 4, "not_published": 1, "published_share": 0.75 }, "by_axis": {}, "rows": [ { "source": "ProCopywriters, what you should expect to pay", "url": "https://www.procopywriters.co.uk/what-you-should-expect-to-pay/", "figure": "£440.", "value": 440, "unit": "GBP", "vat": null, "axis": {}, "retrieved_at": "2026-09-21", "quote": "Most freelance copywriters in the UK charge a day rate between £300 and £1800, with a median of £440.", "source_class": "first-party-index", "text_sha256": "7bcc7e2246c28efc620b47c91899bbfbe855367dc2b7a77ae2e688b5512606c7" }, { "source": "IT Jobs Watch copywriter contract rates", "url": "https://www.itjobswatch.co.uk/contracts/uk/copywriter.do", "figure": "£463, ", "value": 463, "unit": "GBP", "vat": null, "axis": {}, "retrieved_at": "2026-09-21", "quote": "The median Copywriter daily rate in the UK is £463, according to job vacancies posted in the 6 months leading up to 21 September 2026.", "source_class": "secondary", "text_sha256": "9da28ca30cd77ac0a9bf1436e19c577507c965ce9e8057a26c044ad93c6e8398" }, { "source": "IT Jobs Watch SEO specialist contract rates", "url": "https://www.itjobswatch.co.uk/contracts/uk/seo%20specialist.do", "figure": "£413, ", "value": 413, "unit": "GBP", "vat": null, "axis": {}, "retrieved_at": "2026-09-21", "quote": "The median Search Engine Optimisation Specialist (SEO Specialist) daily rate in the UK is £413, according to job vacancies posted in the 6 months leading up to 21 September 2026.", "source_class": "secondary", "text_sha256": "2e69004b5d9df8a753a5dd5624a26c952db2b0825870ec3012aa4f1e755ce589" } ], "not_published": [ { "source": "IT Jobs Watch SEO copywriter permanent jobs", "url": "https://www.itjobswatch.co.uk/jobs/england/seo%20copywriter.do", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" } ], "sources": [ { "url": "https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/earningsandworkinghours/datasets/occupation4digitsoc2010ashetable14", "label": "ONS ASHE Table 14, earnings by four-digit SOC", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/earningsandworkinghours/datasets/regionbyoccupation4digitsoc2010ashetable15", "label": "ONS ASHE Table 15, region by four-digit SOC", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/earningsandworkinghours/datasets/occupation2digitsocashetable2", "label": "ONS ASHE Table 2, earnings by two-digit SOC", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/earningsandworkinghours/bulletins/annualsurveyofhoursandearnings/2025", "label": "ONS Employee earnings in the UK: 2025 bulletin", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/earningsandworkinghours", "label": "ONS Earnings and hours worked", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.ons.gov.uk/releases/employeeearningsintheuk2025", "label": "ONS Employee earnings in the UK: 2025 release", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.procopywriters.co.uk/what-you-should-expect-to-pay/", "label": "ProCopywriters, what you should expect to pay", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.itjobswatch.co.uk/contracts/uk/copywriter.do", "label": "IT Jobs Watch copywriter contract rates", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.itjobswatch.co.uk/jobs/england/seo%20copywriter.do", "label": "IT Jobs Watch SEO copywriter permanent jobs", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.itjobswatch.co.uk/contracts/uk/seo%20specialist.do", "label": "IT Jobs Watch SEO specialist contract rates", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://careersmart.org.uk/occupations/authors-writers-and-translators", "label": "CareerSmart authors, writers and translators", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/earningsandworkinghours/datasets/occupation4digitsoc2010ashetable14", "label": "the authority for the occupation's pay", "license": "the publisher's own terms; quoted for reporting and comment" } ], "methodology": "Every row is a verbatim sentence read from the named source's own page through the estate's fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 3 of the 4 named sources that could be read published a usable figure; 1 published none and are recorded as not published, never filled in; 8 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in GBP (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 33 candidate sentence(s) were refused by a reviewer with the reason recorded. Derivation as chartered: the ONS ASHE median gross weekly and hourly pay for SOC 3412 (authors, writers and translators), GB and by region, set beside the trade body's own surveyed freelance day rate and the advertised contract median; from those, the implied hourly cost of a writer's time against the per-word and per-page prices the index reads, which is what says whether a quote is a normal price or an outlier.", "embed": "

440 GBP

median published figure, UK Writer Pay Benchmark, across 3 sources, read 26 September 2026

Source: copywritingseo.co.uk UK Writer Pay Benchmark
" }